Yesterday, betting company SportsPesa announced a multi-million pound sponsorship deal with Hull City. Who would have thought, a company who two years could hardly make a name for itself would come to sponsor a major team in the English Premier League. Now their dreams are truly valid.
These are just some of the reactions from Kenyans. A section of the Kenyan populace seemed hugely disappointed with this deal. They hoped the Kenyan firm would have otherwise sponsored the local football teams. Well, my momma told me no good or great thing you’ll ever do that will get 100% approval from anyone. Furthermore, Sportspesa is already sponsoring the league, and Kenya’s two top teams, Gor Mahia and AFC Leopards. More to it, the deal is a win for everyone, not just for the firm but for the entire Kenyan populace.
The deal has really put Kenya on the map. Sportpesa, being a Kenyan firm, joins the league of top world firms like Betway, Aviva, Etihad Airways, Chevrolet, Yokohama, Fly Emirates, Qatar Airways that sponsor some of the biggest teams in Europe. This just tells the world that Kenya is the hub of great investments that have huge ROI (return on investments). Another reason that Kenya is just that place you wanna have your business in; Oxfam International, an UK based firm had a “brexit” from UK and is setting up its headquarters right here in Nairobi.
Another win is the local football scene.“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.” #nuffsaid